The BI Pyramid speaks about people, process that need to be involved from the get go to achieve the desired results.
It is important that an organization undertakes a BI initiative when there is a Business need to do so. When I say that I mean - that when the Director Marketing is working through the existing sales data and cannot answer critical questions like, 'What were the companies sales in the year 2000 for product A in North America?' Or when he wants to answer a question like - 'Given our past performance, how much inventory should we maintain around Christmas time next year?', he would want to invest in a system that will get him those answers which will help him plan and report the progress of his division. Thus he will be willing to sponsor such an initiative for the marketing division and would be in a position to influence his managers to participate in such initiatives as well.
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